Small businesses are the backbone of our economy. Local business owners have to work more intently to stay top of mind especially in this generation of transactional relationships and spending much of our time shopping online. This makes it even more imperative when you patronize local businesses, you help spread the word. It used to […]
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If you must know, that is one of my least favorite expressions. Mostly because I’m not sure if growing “again” is something to be celebrated or mourned because it didn’t happen sooner. Okay, I’ll be honest. I have had some phenomenal interns who I feel I trained in a way I didn’t want to let […]
Okay, you have to be thinking, “Tiffany, what the heck are you talking about and what could this possibly have to do with what you do?” Well, stay with me here. Follow along to the story and then, at the end, let me know if you were easily able to discover the tie in. 🙂 […]
Well, things have changed quite a bit over the last 6 weeks. To start, my beautiful son is now devoid of tonsils, adenoids and now has a new set of tubes. That was quite an adventures. Your child going through surgery is never a pleasant experience. I was sure when he woke up from anesthesia; […]
Handshake Woes – Mini Rant Okay, here’s the deal. I am a networker. I *love* meeting new people. In most situations, it’s necessary to touch the person when you meet them. I mean, not tooouuuccchhh them, just a simple handshake. Simple? Hardly. I can’t tell you how many times I walk away from a conversation […]
Analytics Are a Gold Mine! Okay, maybe just for nerds like me but where else can you tap into what your customers are doing and want to do without even asking? Have you ever thought of it that way? Your business puts up a site then you wonder why someone isn’t picking up the phone […]
Some Thoughts on Twitter Best Practices Before You Even Create an Account: 1. Define your purpose on Twitter. What do you want to achieve? If you are on it “because xyz told you you should be,” it’s the wrong reason. 2. Decide on key influencers in your industry. Twitter Advanced Search feature can be helpful […]
Are You a Content Creator or a Critic? So, as some of you may have heard, content creation is all the buzz in the marketing world right now; namely Internet marketing. I’m sure it’s always been a legitimate goal to create value through content you are providing to your clients whether it’s a brochure, a […]
Do You Battle With Productive Procrastination? Do any of these situations sound familiar? It’s coming up on the end of the work week. You have a huge deadline looming over your head. You know if you finish this project, you will feel so much better and can have a great weekend. You just *know* if […]