Online Reviews are Your Business’ Credit Score

Online Reviews are Your Business’ Credit Score

When is the last time you Googled your business? or your name for that matter?

If someone isn’t familiar with your business they want reassurance that you are worth their time and money. Now they may turn to social media to ask for a recommendation (what I call the new word of mouth) but they also want to get a feel of what to expect from your business.

This is where the real comparison to your credit score comes in. I know you’ve all heard that old saying “No credit is worse than bad credit.”I truly believe this to be the same for online ratings, reviews and testimonials. If a potential customer goes to find information about you and can find nothing, they may be extremely paranoid to do business with you. If you have some good reviews but one super negative complaint, we instinctively will write it off as a bad day for either the customer or the business. We all have bad days, but what you do as a business owner to rectify the situation is what can really set you apart from your competition. However, you cannot address the issues if you do not know they exist. This also gives you insight into what you may be doing wrong and you may not even know reputation management jacksonvilleit. What if your sales person who answers the phone is always rude. Would you know that? This is why you must monitor your online reputation. You have to know what people are saying about your brand.

There are a few ways to do this:

  1. Set up Google Alerts for your business name. Be sure to put “quotations” around it so it’s an exact match.
  2. Simply Google your business at a set time so you don’t forget. Such as the second and fourth Mondays of the month.
  3. There is reputation management software that will alert you when new ratings or reviews were posted.

Remember the Ebay and Amazon craze? You know you do business with those with the best seller rankings. Your potential customers are no different than you, even if you are providing a service.

Stay tuned for my next blog post where I cover 5 ways to get customers to write a review for you!

 

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